Kim Jennings

Folk Songstress ~ Indie Edge

Numbers Are Sexy: My Kickstarter Week 1 Update


I launched my Kickstarter campaign for Here Now, my next CD, on Wednesday, October 24, 2012 at 4:30 PM.

It’s been one week.  Here are some oh-my-goodness-if-only-I-smoked numbers about how the campaign is doing.  The overview:

Days: 7
Backers: 26
Average pledge: $90.23

And here’s my favorite part:

Total pledged: $2,346
% of goal: 78%


For those of you who have never experienced the joy of running a Kickstarter campaign, what you may not know is that it’s an all-or-nothing deal.

I have a goal.  I put myself on the line to reach it.  If I don’t reach my goal, guess what?  NOTHING HAPPENS.  The deafening sound of absolutely nothing.

The super-good news is that never in a million years did I think we’d get to over 3/4 of the way there in 1/4 of the time of the campaign.  Talk about an awesome sense of momentum!  This is definitely a bigger start than the average Kickstarter campaign – and they have graphs for that themselves. My very crude manual counting up of the percentages from this graph suggests that, on average, projects reach 40% of their funding in the first 25% of the timeframe of the project.

You have floored me.

Here are some other sexy numbers, direct from Kickstarter:

82% of projects with over 20% funding reach their goal. (Source:

The top 10 most popular pledge levels are all $100 or less.  2.43% of pledges are just $1.00. (Source:

So, what now?  Well…there is still the rest of my goal to reach!

How awesome would it be…

…To blow this goal of the water by the end of this week?  I bet we can do it.  And you can help:

  • PLEDGE NOW.  Even $1 helps to reach my goal.  But more gets you some cool stuff…not the least of which is all the new music I’m recording!!
  • Share on Facebook.  Tweet.  Use this link:
  • Tell a friend.  Consider who might think this is a fun, cool project.  Send a direct email to just one person and tell them about me.   No spamming!  Just spread the love, one person at a time.  And if it works, let me know so I can thank you profusely!

Let’s have some fun.  Let’s make HERE NOW.

Thank you for listening!!

Join the Kim Jennings Music Kickstarter Campaign! Click Here.

Author: Kim Jennings

Singer-songwriter, Birch Beer Records co-founder, Great Molasses Flood drummer girl and harmony lover, girl geek, working mom. Lover of acoustic beauty and indie rock. 'Nuff said? If not, check out: ~ ~ ~

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